When Kentucky Fried Chicken ran out chicken to serve at its restaurants -- a PR nightmare -- the company had to apologize to the public. Instead of posting an apology on social media, its media and marketing agencies decided to focus on a print ad that worked in conjunction with a website page online where readers could get more information.
The print ad was a genius move, using humor and humility to relate to its customers with its apology. Digital content has been the strategy of choice for marketers for more than a decade now, but that doesn't mean print ads are extinct.
It just means brands must be much more creative with the stories they tell on paper. Editor's note: This post was originally published in March and has been updated for comprehensiveness. Originally published Feb 10, AM, updated June 11 Logo - Full Color.
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Why HubSpot? Marketing Sales Service Website. Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips and news. Thank You! You have been subscribed. Start free or get a demo. Marketing 7 min read. You would think print advertising is void of innovation today, but that's actually not the case.
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